The arguments in Loose Change were presented
effectively, as outlined in the chapter through all three ways. One could say
the bulk of the argument from the film consists of sowing distrust; distrust of
the government and its officials. The film does this by pointing out what seem
to be flaws in the U.S. government’s official reports of each of the terrorist
attacks on September 11, 2001, therefore instilling distrust and identifying
the government as a mistrusted agency. For example, while discussing the attack
on the Pentagon, the narrator pointed out mechanical flaws in the way the plane
would have crashed into the building, spelling out that, unlike the government
initially told its citizens, a plane did not crash into the Pentagon, but
something else did. The narrator blatantly told the audience, after lining up
the compiled evidence, that the government lied to its citizens and cannot be
trusted. Throughout the entirety of the film, the narrator was pointing out
inconsistencies in what the government officially stated about the 9/11 attacks
and what the “evidence” the film presented said, being interviews, video
footage of bombs detonating in the World Trade Center, all spelling out the “truth”.
Also, reiterating the point that the government has been hiding the truth from
the American people as well as trying to cover up what really happened, and the
continuous use of words such as secrecy, mystery, and impossible to describe
each attack. With each inconsistency being presented, the filmmakers present an
effective argument by instilling distrust little by little in the eyes of the
viewers.
Another effective argument made in the film was
through the use of implausible labels, in other words, challenging the
believability of the story the government. The film did this by pointing out
the ‘flaws” in the explanation the media and government officials gave, and
making them sound heinous and deceptive. Each attack was labeled as a mystery
according to the conspiracy theorists, explaining that the government’s
explanation of them could never be true, so what really happened is a mystery. The
film labeled the occurrences on September 11, 2001 as a mystery, an oddity, and
the government’s explanations as impossible and deceptive, being that some of
the results of the attacks were due to malfunctions and accidents, while
conspiracy theorists state that the government is framing the incidents as circumstantial,
they must have been a deliberate attack by the government.
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