All social movements use some form
of language strategy, which portray the messages, or themes of the group to
achieve a goal or objective. I chose to do my journal on power because I felt
it was one of the strongest in our society today. There are many different
displays of power found in social movements and the social media today. Power
stems from not only what is said, but also how it is said and who said it. The
government attempts to use its power in order to keep us thinking along the
same lines as them using language based in our moral code. By using this type
of language in conjunction with narratives of how they would want us to behave
the government uses its power to keep us a few steps below them to maintain
order. Social movements also use power of symbols or symbolic acts that they
feel degrades them as people, and fight to have these symbols removed from the
social norm.
When
choosing the language tactic, “a specific use of language that aids the
accomplishment of a larger strategy” (pp.152), I decided to use songs because
people fighting for change have always utilized songs in their efforts to voice
their opinion. Songs throughout time have been much more influential then other
language tactics because they are designed for us to memorize and sing a long.
This repetition voices ideals that can be an emotional and passed down from
generation to generation. Songs get people feeling a certain way and give them
enough confidence to stand with those with the same goal and sing together,
whether metaphorically or literally.
For my
example I used a song by K-Rino called Grand Deception I was shown in high
school, which was written to get people to wake up and see what is going on in
the government today. Whether the views are correct or not I was always
enthralled by the use of symbolism he feels the government uses, which illustrate
how we are being taught to be passive and programmed under their control. For
example, under the pyramid it says “novus ordo seclorum” which means new order
of the world or the new world order. He believes the government uses the power
they have through language to control us through systematic teachings embedded
in our culture. This is obviously an example of language tactic through song
because it was the first song that came to mind when thinking of an example in
the social media, meaning it did its job. Now this may not be an established
social movement but he is writing this song to change how we feel about the government
and whom we should really trust. Language strategies and language tactics can
be a very powerful way of getting your opinions across and detrimental to any
social movement or governing force.
(Grand Deception: K-Rino http://www.youtube.com/watch?v=cnvv6wuqHYU
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