One overarching strategy institutions use to keep
social movements from achieving their desired change is counter-persuasion, and
within that strategy, institutions reveal true motives and denigrate the
opposition. For example, in the Occupy Wall Street social movement, the
institution of the media denigrated the opposition, on many different official
news reports. In a CNN news report that covered the protest, anchor Erin
Burnett denigrated the opposition by mocking the protesters, calling them
hippies and undermining their goals, stating that no one, including the
protesters, understand what exigence the social movement is fighting. In a Fox
news report, anchor Bill O’ Reilly mocked the protesters by saying that they
were lazy, and the reason behind the high number of unemployment in the
protestors is their own fault. He undermined an exigence of the movement, being
unemployment, by stating that all the protesters have to do to acquire jobs is take
a shower and get a college degree, despite the majority of the protestors being
college graduates. He also mocked the exigence of the social movement by
stating that the people are not protesting for anything noble or even important,
like students protesting the Vietnam War in the 1960s. The two anchors also showed
the tactic of revealing true motives, being that young, unemployed college
graduates are protesting not because there is anything wrong with the economic
system, but because they are simply too lazy to get jobs. Even politician
Herman Cain said in an interview about the social movement that the protestors
are solely responsible for themselves not being rich. This is an example of how
another institution, such as the government, also denigrates the opposition,
being protestors wanting to change the economic system. What Herman Cain said
is also an example of revealing true motives, in the sense that he was stating
that the protestors were responsible for not being rich, and mocking them for
protesting something that is their own faults.
Bill O’ Reilly report and Herman Cain interview: https://www.youtube.com/watch?v=UILvHyvCkAg
Erin Burnett report: https://www.youtube.com/watch?v=RCiAG7LF7Q4
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