Monday, January 13, 2014

Blog post 1

1.  Logos: This picture shows a specific fact and statistic about how many people die each year from smoking in the UK.
 Pathos: The picture of the Clearzine Acne Solution is showing that the lady is a much happier person with the Clearzine Solution. One picture shows unsatisfactory whereas the other picture shows a happy person who used the acne product.
Ethos: Lebron James showing off his Nike brand shoe to the public is giving this picture credibility. The world known Lebron is showing that Nike is the shoe to wear. This not only gives credibility to Lebron but also to the company of Nike.

2. An example of a rhetorical situation today is the death penalty. The issue of whether one should get executed for killing someone has been a controversial issue for Americans as a long time doing. The audience in this issue is the people part of the Senate or House of Representatives and the citizens of America. The focus of exigence is dealing whether people should be executed if they have murdered someone or multiple people. The constraints of this issue is whether one is mentally ill when the act was happening. Should a person who cannot truly help themselves because of voices in there head be killed?

3. Rhetoric is the act of trying to persuade or trying to get someones attention by applying different approaches toward persuasion using emotions and facts. Rhetoric today is being used to persuade different people to different products, making a competition towards companies. Competition is good for America but sometimes we have to be careful about what way we are persuaded from rhetoric just because of who uses the product.

Blog # 1


      1.     The following advertisement illustrates Ethos, Pathos, and Logos. In the accompanying advertisement, Pepsi contracted the highly respected and esteemed BeyoncĂ© Knowles to promote their product, hence establishing the products credibility (Ethos). Moreover, the advertisement depicts BeyoncĂ© dressed in her performance outfit pushing a grocery cart overly stocked with Pepsi boxes. This appeals to the audience emotionally (Pathos) in two ways: (1) It establishes the common connection as a working citizen going grocery shopping, (2) It emphasizes Pepsi’s popularity and it’s high consumer demand. Therefore, the advertisement evokes sentiments of relatability and desirability towards Pepsi. Subsequently, this advertisement also exemplifies (Logos) through the word “Pepsi” and its universally known logo.

      2.     An example of a rhetorical situation from the public sphere is gender inequality. Gender inequality is defined by the unequal treatment of individuals based on their gender. The belief that females are naturally weaker and inferior sex to men has been subconsciously ingrained into the minds of both men and women, thereby generating immense disadvantages for women. The exigence of gender inequality is that gender discrimination is to be abolished. Moreover, the audience for this rhetorical situation includes the men and women who have been subjugated to either the advantages or disadvantages that their associated gender fosters. One constraints of gender inequality includes our male dominated legislature. For instance, how can women gained rights if they are not being properly represented in the government? Another constraint of gender inequality is that most individuals fail to realize that gender inequality still exists. Most people have the mentality that gender inequality was solved with the passing of the Equal Rights Amendments.

      3.     At first, I gathered that Rhetoric was a means to influence, inform, and inspire the audience through the use of literature. However, after our class discussion, I now perceive Rhetoric to be limitless, and not constrained by the bounds of literature. Rhetoric is a concept utilized universally and ubiquitously, and can range vastly from literal (direct) to metaphorical (indirect) standpoints. We should study Rhetoric to become more efficient and effective communicators. 

Blog Post 1

1)
In the music video of “Estoy Enamorado,” Wisin y Yandel use rhetorical strategies to help the general public understand the pains that the immigrant community faces with some of the laws that have been passed. In the beginning of the video, a Hispanic couple and their young daughter are driving on a desert highway (most likely a Southwestern state), when they are pulled over after being profiled by some police officers. The father/husband is taken by the police and put into a holding center. This segment contains both ethos and pathos. Emotionally, this can appeal to any member of a family. The daughter and mother both look very frightened to be separated from their father/husband, as would many fathers, daughters, or mothers to which this appeals. Ethically, this appeals to anyone who would believe that it is morally wrong to separate innocent families. Later in the video, there are a series of clips where everyday human occurrences are happening, like a barista pouring a cup of coffee, a mother pushing a stroller, and a boy selling oranges. Slowly in the segment, these people performing these actions start to disappear, in order to represent what would happen if these immigrants were removed from society. This is a logical appeal because it is a visual and logical example of what would happen if these people were deported.

2)In the sphere of college football, rhetorical situations are present and severely intertwined throughout teams, players, officials, and coaches. Recently, in the immediate public sphere of FSU, accusations of rape were made towards the starting quarterback of the football team, Jameis Winston. The exigence of this rhetorical situation is the mere fact that Jameis was accused of this crime, and it certainly needed a solution under the law. Although it may seem that the audience of the rhetorical situation was the large base of fans at FSU, these people had little to no effect on the outcome of the decision on whether or not to take Jameis Winston’s case further. The true audience was the attorney general and other state employees who had power in the decision-making process. In the time it took for the attorney general to decide whether or not Jameis Winston’s case should have gone to trial, many facts arose about the case, including the knowledge of alcohol involvement, the discovery of another man’s DNA in the victim’s underwear, and many loopholes in the accusation as a whole. Since these facts are part of the reason that the attorney general decided not to continue the case, these facts can certainly be considered constraints on the rhetorical situation.


3) Rhetoric, filtered down to its purest form, is persuasion. Although there are many different approaches to rhetoric, to persuade is the main goal of rhetoric. It is important for us as students, and for us as society to study rhetoric because it is truly everywhere, and we must not be misled. Especially for we who live in Western culture, we live in a consumerist society. People everywhere are constantly trying to get us to buy their product, or use their service. Although many of us are highly educated individuals, it is important to study rhetoric because even the most intelligent can be drawn into the stickiest of traps because of intricate rhetorical strategies.

Prompt #1 Response

1) Ethos- "My three decades of experience in public service, my tireless commitment to the people of this community, and my willingness to reach across the aisle and cooperate with the opposition, make me the ideal candidate for your mayor."
The person running for mayor is stating what they have contributed to the community in order to express how their being selected as mayor would be the best option. They began their statement asserting the amount of time they have spent doing great things for their community in order to express not only dedication and loyalty, but also to show how experienced they are.  Aside from using credibility from their actions, this person appeals to the fact that they can also cooperate with the opposition exhibiting a sort of social grace.
Pathos"You’ll make the right decision because you have something that not many people do: you have heart.There is no greater appeal to a person's emotions than through their heart. By saying that they will decide what is right by using their heart a person may experience shifts of emotions. The emotions may vary from guilt to remorse to love. 
Logos"Ladies and gentlemen of the jury: we have not only the fingerprints, the lack of an alibi, a clear motive, and an expressed desire to commit the robbery… We also have video of the suspect breaking in. The case could not be more open and shut."It is logical that with such overwhelming evidence, the accused is beyond doubt guilty. The logic lays simply in all the forms of evidence that reveal who the criminal was.


2)The electoral collage is meeting to choose the next president. In reality, it is the electoral college that takes into consideration the votes from American citizens in order for them to decide who they will vote for. After they have taken into cosideration the total votes from all the states, they debate until each has decided who they would want as president. There is a tie within the electoral college and one person's vote is going to decide who will win presidency for the country. The person will be influenced by both sides, being told who would run the country best. "He will fix the economic issues of our country" "But he will stop abortions." These statements are said to convince the last voter of the best choice for presidency. After carefully careful consideration they choose the best option. 


3)Rhetoric is the way some things are said or written in order to persuade a person or an audience to do or choose something. Rhetoric may at times appeal to emotion but it does not take into consideration how it may hurt a person. Its purpose is to simply state the facts that are necessary in persuading the target. It is important to study to be able to recognize its use in daily lives. Whether it be something as simple as choosing a toothpaste at the store to making an important decision that is going to affect a persons future. Without the knowledge of what rhetoric is there is no way to know how we are affected by it in our daily lives.

Sunday, January 12, 2014

Blog Post 1

Text in Ad: "Did you know, the human body needs about 1,000 milligrams of calcium a day?  And if you want to give your kids a nutritious treat, it's the calcium and vitamins that make chocolate milk a great choice! So my growing bones and I have four words for moms everywhere: Show me the milk."
1. This ad for "got milk" exemplifies pathos, logos, and ethos. Pathos is expressed through the model, a young boy, as well as the text which reads "...if you want to give your kids a nutritious treat..." The ethos in the ad appeals to the emotions of moms everywhere who want to make their kids as happy as the child in the ad, so moms will listen to their emotions and buy their kids chocolate milk. Logos is presented in this ad through the text which outlines about the benefits of drinking milk. The text states that chocolate milk contains the calcium and vitamins that you need in your daily diet. By appealing to the facts and logistics of drinking milk, this ad is using logos to encourage their audience to buy their product. Finally, ethos is also present in this ad because it is being presented by "Got Milk" which is a prestigious company who is known for their advertising and campaigns for drinking milk. Because the audience is most likely to know who the company is that is behind this ad, they know that facts and products are reliable and trustworthy.

2. An example of rhetoric in the public sphere which incorporates an audience, exigence, and constraints is Legalizing marijuana. The audience for this debate are all the citizens of the US. Because legalizing the use of marijuana is a state issue, citizens of each state can be individually affected by either the passing of the legalization or failing for the state in question. Constraints are present between people who believe that marijuana should be illegal and therefore should not be able to be sold publicly, and those who believe that marijuana should be legalized in order to increase the economy and public revenue. Constraints regarding the issue of legalizing marijuana is that this is a state power so it this may only be made legal on a state-by-state basis.

3. Rhetoric contains the devices by which everyday actions, words, and advertisement are portrayed and read by their audience. Rhetoric can be used as a way of persuading or encouraging others to think in the same way. This can be expressed through word choice, tone, or body language. I think rhetoric should be studied so we are able to use all aspects of it through our writing, speaking, and everyday actions.

Saturday, January 11, 2014

Blog Post 1

Photo courtesy of Google Images.
This advertisement features a product called Smart Water and a celebrity endorser; actress/model Jennifer Anniston. Advertising campaigns often use a celebrity as a face for their products because the mass populations are more likely to look up to someone of a higher social status. Jennifer Anniston is well-known actress and fitness enthusiast, and therefore seems to have some creditability toward endorsing this product of a health drink i.e. ethos.  Logos is represented here through the quotation in the center of the image, which states “Smart because life is best distilled”, indicating that their product is a “smart” purchase because of its distillation, which would appeal to an audience through logically concluding that purer water is better for the body, and therefore it should be purchased.  Pathos is exemplified by the image itself; an attractive celebrity with an easy-going smile speaks to the emotions of those who want to be attractive and easy-going as well.


Winning an Academy Award is an honor for most actors, even being nominated is considered a great achievement. Hearing rumors of who might be nominated is certainly a cause for rhetorical discourse, or an exigence. Seeing as it is all just rumors, the persons being nominated are subject to change until it is announced officially. In the rhetorical situation, an actor might hear a rumor of their nomination and begin campaigning members of the academy to vote for them and be officially nominated in the hopes of winning the award. Therefore the audience is anyone is influenced by the discourse (rumors of nominees), such as other actors, members of the academy, and anyone who wants the actor to be nominated or does not want the actor to be nominated. The constraints of the situation might be the audience finding an interest in the actor’s work (the film they were nominated for) or the actor themselves, or taking a stance in said actor’s non-official nomination.

In my mind, rhetoric is simply a means of communicating one’s thoughts effectively and fluently. Whether the goal is persuasion or just expressing a thought or attitude, I always believed rhetoric is a form of speaking which one would use to ensure that they’re understood. Now I understand rhetoric to also be inclusive of everything people do, such as body language, tone of voice, facial expressions, etc. We should study rhetoric to be able to express our thoughts clearly, effectively, and fluently. The way many people attain desired outcomes in various situations depend on their rhetoric, and therefore we should all understand its impact. 

Friday, January 10, 2014

Prompt #1

This prompt has three parts. Try to answer each with 100-150 words.
  1. Find an example of Ethos, Pathos, and Logos online. It can be one example that has all three, or three examples that exemplify each. Put your example(s) in your post so we all can see. Then, explain to us why/how they exemplify the three concepts.
  2. Lloyd Bitzer articulated three aspects of the rhetorical situation: Exigence, Audience, and Constraints. Based on how he describes them in the article, give us an example of a rhetorical situation from the public sphere, articulating each aspect of Bitzer's theory.
  3. Based on our class from Thursday, try to explain in your own words what rhetoric is and why we should study it.